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Contemporary Methods of Networking – Quantitative Marketing

June 29, 2018  

The days of mass mailing a resume are long gone. However, a modified version of this old method can still be used. Traditionally, job searchers would mass mail resumes to HR individuals and/or HR departments. This is no longer effective. Quantitative marketing requires research and a strategy. It involves researching organizations in your target market, identifying the key decision-maker for your profession/area and then sending out a resume with a customized letter introducing yourself. To generate activity, gather a large list of names, and send customized letters.

Following up is key and should aim for three things: increased visibility; a networking meeting; and ultimately, an interview.

For more information like this, consider joining the Executive Career Academy, powered by Vlaad and Company. This program runs over three days and fully explores best-practice themes, methods, and initiatives to use when transitioning into a superior career stream, re-entering the market, or simply finding a better career.

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