Using email in the most effective and personal way is a significant job hunting skill. You haven’t had any sort of face to face interaction; but you’re also dealing with the lowest chances of success. We want to get you further up the ladder where you will eventually speak one-on-one with the hiring manager; the person who is making the decisions.
It does however, provide an opportunity for a succinct personal overview in a multimedia format – you can have the text email as well as attachments. You can make the attachments your resume, your LinkedIn profile, or a deal sheet, for examples. But you lose a good deal of control because you don’t know who sees this and you do not know what they’re going to do with this information. You’ve also give up follow-up control. They have your profile with no ability for you to actually have a ‘call to action’.
A comforting as sending an email is, if you’re trying to actually get a career that is meaningful to you, we question whether or not sending an email is always an appropriate strategy. Granted, it is a good high-volume pathway. With the ability to send many emails, changing various elements of the email, in a very short period of time. It’s also impersonal and you have no control over its ultimate exposure.