Emails - Part 2
Your email needs to be perfect. They need to be void of spelling mistakes and have perfect grammar. And it needs to have a call to action. You need to be able to end the email with a “To Do”. If you just send it to them with no call to action, then you have very little chance of materializing a next step. We advise making sure that the email material has been sent to the right person at the firm, not just the first person. Even though your friend, who used to work with you years ago said, “Hey, send me an email and I’ll make sure I get it to Jimmy”, our suggestion would be to spend the extra time in the introductory email to your friend asking for a little more color on who Jimmy is, what he is all about – are they email people, are they telephone call people, can I get their telephone to try and follow-up. “I don’t want to encumber you, now or later on to ask you about any follow-up because you might get busy, so it would be good to be able to follow-up with Jimmy directly afterwards.” Therefore, you have taken the control back in the process.